Window graphics ensure that your retail windows, company offices, and storefronts read as instantly recognizable to your customers, but window graphics also do more than spruce up your business’s exterior.
Window graphics provide practical uses on top of the obvious branding and marketing. Read on to see how Vital Signs USA, your full-service sign company for window graphics in the metropolitan Chicago area, can create and install window graphics for your business that snazz up your storefront and offer practical applications for your business as well.
Offer unique branding opportunities
The first and most obvious usage of window graphics is to brand your windows, making your storefront instantly recognizable. A recognizable storefront is one of the first keys to success—you want patrons to know exactly what you do and what they can expect when they enter your front door! Both static cling and vinyl adhesive window graphics provide branding opportunities—static cling is an excellent option for temporary promotions, while vinyl adhesive has staying power for long-term campaigns. Cut vinyl lettering, to post your store name, store hours, or logo, is another branding option for glass windows and doors.
Drive store traffic
You have mere seconds to capture a potential customer’s attention as they pass by your storefront or office. By employing window graphics, you can position your business as eye-popping—but be careful not to clutter the graphic with too much text. The purpose is to entice people to enter your store and convert them to customers. In fact, approximately 8 out of 10 customers entered a store or business they’d never patronized previously strictly due to their signage.
Advertise promotions and holidays
Window graphics don’t have to be permanent, expensive, or reduced to branding purposes only. Short-term window graphics are an excellent way to advertise seasonal promotions and discounts. Static cling graphics offer a durable, short-term option, and are easy to apply to and remove from your windows. You can also ensure that your company or office is a part of the community by sprucing up your space with holiday decorations, advertising or sponsoring local events, and more!
Let in natural light
Tired of harsh fluorescent lighting? The warm glow of the sun is much more aesthetically pleasing, so let the sun do what it does best to light up your store or office. Perforated vinyl is a great way to use your storefront window as a billboard while still allowing natural light in and offering one-way visibility. Perforated vinyl appears opaque from the outside but allows visibility from the inside. People indoors will be able to look out, but you will have the privacy offered by the window graphics from the outside looking in.
Provide privacy and shade
Speaking of privacy, certain types of window graphics can provide privacy, as well as shade. Full vinyl window clings work great for obscuring a window during construction. Likewise, full vinyl window clings can provide interior shade (especially important in hot locations, or storefronts that are south-facing), which can even offer the practical application of lower utility bills when the hot Chicago summer sun is blocked from entering the space.
Can be semi-permanent or temporary
One surprising fact about window graphics is that they can be built for longevity but can just as easily be applied temporarily. Vinyl adhesive is the smarter option for your more long-term campaigns. You signage can be printed with the adhesive on the back or on the face of the image. You have the option of having the sign applied to the outside of your window or the inside based on your situation or preferences. Static cling, on the other hand, can offer a more temporary look and feel for your storefront, windows, and doors.