Must-Read Custom Outdoor Sign Blogs To Determine The Best Custom Outdoor Signage For Your Business
Outdoor signage is eye-popping, helping craft your brand and direct traffic to your storefront. A variety of sign options exist today, and custom outdoor signs can be personalized to fit whatever your business’s unique marketing and branding needs are.
Vital Signs USA is your go-to sign company for delivering high quality graphics, materials, and installation. If you’re stuck for ideas, tap into the wealth of suggestions and information on the internet to make your custom outdoor signs work for you.
To refine your ideas, we suggest checking out these must-read custom outdoor sign blogs for 2017.
According to this blog post, a major electronics chain found that 17 percent of its customers didn’t intend to stop by their store but did so (and made a purchase to boot) because of an outdoor sign. Read on for specific tips for outdoor sign success, including being selective about color choice, employing contrast to make the sign readable from a distance, and going big for enhanced visibility.
This post dives into research confirming the success of outdoor signage. Among the statistics presented:
- Approximately 8 out of 10 customers entered a store or business they’d never patronized previously strictly due to their sign
- About 50% of respondents indicated that they are deterred from enter a store or business due to poor signage
- Approximately 60% of respondents indicated that an absence of signage deters them from entering a place of business
- Sign readability is an important factor in consumers choosing a product or service
Read more for additional information about the importance of custom outdoor signs.
Investing in signs is a commitment, and as a successful business owner, you want to make sure you see a return on investment. This blog post details five questions to ask when making an outdoor sign purchase. The post suggests questioning:
- Sign location
- Length of message and frequency of messaging updates
- Process and timing for changing sign’s messaging
- Sign durability
All are important factors in determining the best custom outdoor sign for your needs.
You may have several channels for promoting and marketing your business, but research shows that outdoor signage is a crucial factor in attracting new customers. This blog post offers five excellent reasons that outdoor signs are one of the best ways to advertise your business. Read this post for more information on outdoor signs:
- Being a cost-effective advertising option
- Increasing profitability
- Offering a speedy way to update marketing messages
- Building awareness around your brand
- Being easily transportable
There are a variety of types and styles of custom outdoor signs, and this blog post dives into a few of the main ones, like banners and yard signs. You may think of outdoor signs as being an ideal way to market your business, but they can also be used to market events. If your business is sponsoring a school or non-profit event, consider outdoor signs to market your participation and sponsorship of the event.
This blog post dives into the different types of custom outdoor signs for roadside advertising that will contribute to an increase in in-store customer visits. Read this post to learn about these types of signs and their various uses:
- A-Frame signs
- Banner signs
- Awning signs
- Address signs
- ADA signs
Signs can also come in the form of custom banners, flags, and canopy tents. These are affordable options that make a big splash when marketing your business or event. Learn about the various uses for branded flags and tents in this blog post to determine if this is a suitable option for your marketing and branding needs.
How Vital Signs USA can help
Vital Signs USA travels to many different communities to provide top quality signs. Vital Signs USA’s service area includes all of metropolitan Chicago, including Lombard, Naperville, Oak Brook, DuPage County, and Schaumburg.
Vital Signs USA provides and installs 3D letter signs and panel signs.
Vital Signs USA provides and installs the following types of 3D exterior signs: illuminated channel letters, lightboxes, 3D letters, and flat or fabricated metal signs. Material choices include PVC, cast metal bronze, SignFoam, wood, flat cut metal, acrylic, and cast metal aluminum.
Vital Signs USA also provides and installs the following types of outdoor panel signs: post signs, wayfinding signs, building signs, and yard signs. Panel signs are one of the most popular signage alternatives due to their distinguished appearance and versatility.