IRC Retail Centers manages open-air shopping venues. You have undoubtedly visited some of their properties in the Central and Southeastern United States. The atmosphere of these spaces is warm, welcoming, and upscale. You find the company’s headquarters at 814 Commerce Drive. Just recently, a representative of the group’s management team contacted our sign shop to discuss the design, manufacture, and installation of a monument sign and lobby sign in Oak Brook IL.
Signage Suite Welcomes Visitors with a Strong Brand Message
The first sign is a plaque on the monument marker. This structure was already in place at the property. It features an attractive acrylic and metal appearance. Because illumination is provided, we created a plaque that fits in perfectly against the charcoal gray backdrop. It depicts the company’s name and logo presentation with brushed aluminum colors.
For the lobby sign, we selected a matte material that does not cause glare from the light sources right above it. Here, our technicians painted the letters in the aluminum gray and wine red you know from the business’ logo. Moreover, we ensured that the font difference would translate correctly for the size the client chose. Now, the lobby sign welcomes visitors to the reception area and makes an excellent first impression.
Making a Great First Impression with Signage
Could the client have chosen not to put up a lobby sign? Sure. However, consumers are conditioned to expect these signage products in the foyers of successful businesses. If you do not feature one in your lobby, the space has an unfinished look and feel. This impression is not lost on the client. Today’s sophisticated customer expects a brand appeal in your lobby space, and secondary signage solutions simply do not fit the bill.
Business owners in the know use the sign to emphasize their brand messages. They highlight any color and font schemes that they selected to present on their websites. Doing so ensures that first-time visitors to the location recognize them immediately. Moreover, the repetition of the brand message serves a purpose. You reiterate why the consumer visited you – and not the competition.
Outdoor Signs Also Have Wayfinding Functions
A lobby sign is the quintessential brand expression. However, signs on the exterior also feature your branding. That said, their primary purposes are wayfinding functionalities. You want prospective clients to have an easy time locating your office and the parking lot entrance. Studies prove that consumers are less likely to do business with a company if they find their exterior signage to be too small, too difficult to read, or simply not in places where it should be.
Do not let this happen to you. When you need a monument sign and lobby sign in Oak Brook IL, our shop can help. Moreover, we can also assist you with additional markers that would support their displays. Examples include window and floor graphics, building signs, and ADA-compliant signage. Contact our experts today to learn more about your options and to get started on your order.